Driving Innovation for Meaningful Change

Innovative Marketing Services (IMS) is a registered firm operating across Pakistan, partnering with both national and international organizations. Over the past 20 years, IMS has worked with esteemed entities such as the Swiss Agency for Development Cooperation (SDC), Inter Cooperation (IC), CNFA-ILED USAID, IFAD, MEDA, BEDAR, BEST NGO, AKRSP, and SRSP.

IMS contributes to economic empowerment, gender inclusion, value chains, poverty alleviation, and livelihood enhancement. It plays a vital role in capacity building, program design, and conducting comprehensive studies. From grassroots outreach to strategic training programs, IMS designs research-driven, community-focused, and sustainability-oriented initiatives that emphasize structured training, data-informed strategies, and transparent reporting.

IMS has operated across diverse sectors including agriculture, livestock, horticulture (fruits and vegetables), medicinal and aromatic plants, beekeeping, organic farming, marbles, gemstones, apricot kernel oil, veterinary science, economics, and social sciences. The firm supports micro and small enterprises through services like Impact Assessment Studies, Mapping Studies, Evaluation and Verification Surveys, Baseline Surveys, Value Chain Analysis (VCA), and Training Needs Assessments.

Additionally, IMS conducts Enterprise Development Trainings (EDPs), leadership and marketing sessions, technical trainings in the agriculture sector, and Training of Trainers (TOTs) to strengthen capacity-building. Its experts have developed various training modules, manuals, and reference materials. Committed to gender inclusion, IMS actively involves women as trainers, experts, and researchers, ensuring equal opportunities across its projects and assignments.